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Customer Experience? We Don’t Need No Stinking…

Started by robertmerrill · 9 months ago

I wish I was a fly on the wall when the CEO of Kohls saw this blog post: Hee-Haw Marketing: HURRICANE KOHLS!
I’ve got this Kohl’s right next to my house, and with that proximity, I’ll make a stop by every few weeks to check out the sales. Its always b ... Continue reading »

6 comments

  • Well, Robert, I LOVE this post! By far the most comprehensive rundown. Just awesome!

    Anyway, I've been keeping an eye on the search rankings, too. I suspect, after all the spiders do their business, that'll it'll begin to rank higher and higher in the next few days. I guess time will tell, but I don't think Kohl's will enjoy this black eye so high up in their search.

    Thanks for posting about this, and I'll keep you up to date on whether or not I hear anymore from them.

    One other thing, David over at the Brand Experience lab, picked up the story, and is the keynote speaker for the National Retail Federation conference in New York next week. Guess what example he'll be using? Hmmm...
  • Excellent post and great recap of the whole spiraling mess. It really does make you question the intelligence and brain power over at Kohl's. I mean, just a simple, "hey Paul, man what a mess you caught there. We know that things like this can lead to negative perceptions of our brand and we recognize it can happen in multiple stores, but Kohl's really does value our customers and we're committed to making things better. Pardon our mess while we clean up a little." Something like that would have been far more effective than the canned response Paul got. I know Paul would've given'em credit for at least recognizing that he wasn't a patron and was trying to help them fix their problem. Instead... bad.
  • Hmm.

    One day later, googling the word "kohls" comes up with Paul's original post at number seven, and references to it at 10 and 12. Near as I can tell, this hasn't even hit digg or netscape yet... hmmm....
  • oops. It was dugg already: here. I clicked and added my .02 kB
  • Awesome! Thanks for digging it! And, Tim, Maybe you should just take over? Up for a move to Wisconsin?
  • i worked as a customer service supervisor for kohls(k-holes) for 8 years resigning this december. the reason i left is because no one cares how the store looks,if you complain to management you will get anything you want,just mention a call to corporate.honestly the only time the store gets attention is when they are getting a "store visit" from the district manager.believe it or not the store managers get paid 100 thousand or more,the employees are overworked & not paid enough,yeah right "expect great things"but only if you don't shop at k-holes.

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